The restriction increased sales and domestic consumption: red wine increased by 10%.
Wine fairs are in full swing from late August (Intermarché), early September (Match, Aldi and Colruyt) with the arrival this week of Carrefour, Okay and Delhaize for a few days, followed by Cora and Spar, which close the walk.
That can slightly increase sales, which have increased due to restrictions and lack of consumption in Horec, as well as due to the closure of borders.
Nielsen’s latest figures are clear: the Belgians have indeed increased consumption of all types of wine between 1 August 2020 and 31 July 2021. These figures show an overall increase in sales to all major retailers in Belgium. 5.7% by volume and 9.5% by value in total 209.6 million bottles and a turnover of 979.9 million for “stationary” wines (excluding sparkling wines).