The British company seeks to track down those who use the keys of others and make them pay
Netflix, Amazon and other platforms are designed for each client for use in their own home, sometimes with the possibility of several simultaneous devices. But without demarcation of a particular space, Many customers share their access codes with family and friends distribute subscription cost. In fact, a recent study argued that 26% of them millennium Americans used shared accounts that could take into account the days.
Under Consumer Electronics Show 2019, an event recently held in Las Vegas, a startup The Britons called Synamedia represented by a artificial intelligence tool which will allow the platforms of Russia streaming have accurate information about using their user accounts. The goal of measuring it would be that companies such as Netflix, Hulu, or Amazon can detect if too many people share passwords.
The experience of exchanging accounting data is the name of the instrument, will detect unusual or extreme patterns in client accounts so that the platform can decide whether it is being used incorrectly. He will measure, for example, logon patterns, and will respond both to the geographic location and the user's tastes to determine if this is the same person moving between two places or if they are different but are also ready to allow changes to the location , which seems logical, for example, the entrance to the vacation spot.
"Account sharing It becomes too expensive to ignore platforms"Our decision will enable them to act," says Jean Mark Racine, Synamedia product manager. In his view, platforms should get as many subscribers as possible, solving this "problem" and offering more expensive tariffs to customers who want to share their account with more people.
However, at the moment, this is just an invention that Synamedia wants to host platforms, but There is no sign that any of them showed interest and they will never be able to achieve this. Reed Hastings, CEO of Netflix, said on Consumer Electronics Show a couple of years ago: "We love people sharing Netflix." We do not know if he changes his mind.