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For the first time in Europe. Microsoft opened its own branded store in London – Novinky.cz



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Thus, Microsoft is completing the growing number of technology companies that have decided to expand their original online sales to stones stores. "There's no doubt that physical business is actually very good for the selection of physical products, which is why we are here," said Chris Kaposel, Marketing Director for Microsoft.

The three-storey Microsoft store is located in central London, Oxford, just minutes from Apple's London store. Kapsule has calculated that 86 million buyers and tourists can visit it for a year.

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The store was designed to find everyone in it – from young fans and students who want to improve their LinkedIn profile, to small businesses that use office and cloud services. The store staff spoke in 45 different languages, including sign language, noted by Reuters.

Microsoft is one of the few companies that can afford to expand into UK branded stores. According to a poll from PwC, a record 2481 store disappeared from the 500 major classes in the UK last year, as consumers prefer to buy online.

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