POP-CULTURE: Long before collaborating with the high / low fashion, Azzedine Alaïa collaborated with the most popular shopping centers in Paris, Tati, creating a collection based on the famous proven motive, and creating a capsule for the landmark Barbès, a magnet for hunters for decades.
This collaboration – and the collection of the 1991 Alai Spring, built around it – is the subject of the last exhibition organized in Azaden Aliaia Association, which is open to the public on Monday.
"Today everyone is talking about co-operation and co-branding, but Azzedine first initiated a partnership between the retail market of the mass market – and this was really a mass market. Tati was quite rough at the time, it looked like a sociological study of clothing, "explained Olivy Sylar, director of the Azzedine Alaïa exhibition, another way to look at the fashion: Tati collection, which runs until January 5th.
"Azzedine, in the time when he went to Tunis, had this strong memories of people coming from France with gigantic pink gingham Tati bags filled up to a rupture. The owner of "Tati" at that time was also a compatriot-tunisian ", – explained Sayyar at the opening of the exhibition on Sunday.
Just like the checks in black, blue or red and white, which were about half the collection of the spring of 1991 – some of them are made of Tati, others reproduce the motif in cotton or in the product. Shnabel, a close friend of Alai, who was the original inspiration for the collection.
"Shnabel was the first to draw on the canvas of Tati, and this is what inspired Azzdin to create this collection. They were very close friends, and very soon in friendship Schnabel proposed to Azzedin to change his works. Azzedine will give him a dress in exchange for paintings. Probably it was a great return on investment, "Sayar joked.
– And then Jacqueline Burang, the first wife of Schnabel, opened the Alaïa boutique in New York, and after they had parted, Shnabel picked up all the details of the store he had developed and they are still in the Alai boutique today.
The exhibition also features Thierry Peres' sketches of projects, as well as photographs and footage from the film Ellen von Unvert, including the Naomi Campbell model.
The capsule collection designed for Tati – a pair of espadrilles, a sack and a T-shirt – is not exhibited. "You can see them in the pictures of Thierry Perez, but they are not very well preserved, so we decided to show them only in sketches," – explained Sayar.