Ten years after the world's lightning conquest, smart phone domination is threatened? The market is declining, the other gadgets multiply, but experts do not intend to bury an object that has significantly changed our way of life.
January 9, 2007, San Francisco: Steve Jobs, co-founder of Apple presents a new item, which, "he said," will resit the phone. "Here is the iPhone, smartphone, mobile junction and laptop, with a touch screen.
A decade later, the revolution is over. This year sales will be for the first time of 0.7% to 1.455 billion devices, according to IDC research company.
The market shows signs of oversight. Why In the United States, 91% of adults under 50 use a smartphone (Pew Research Center). In Europe, by the end of 2017, 85% of the population had a mobile phone contract, two-thirds with smartphones (Association of Mobile Telephony Operators, GSMA)
Globally, the number of smartphone smartphone users will be more than three billion this year, according to Forrester's market research company, which is finding it difficult to increase this figure further.
"The even shape of the devices has remained the same as the last iPhone model to the last. The actual improvements were made internally or by increasing screen dimensions for the video, but even on this level we have eliminated the limits, "according to Fitch Solutions, a telecommunications expert, Andrew Kitson.
The speed of the production of new devices is growing, however, and manufacturers compete in inventiveness, at least in terms of form. For example, they now promise "flip-flops".
Power is a feature that also improves constantly, not without price implications. For example, you have to do more than $ 1,000 available to buy the most advanced models of Apple, Samsung, Huawei.
The materials have also evolved a lot. Far beyond communication, smartphones invest in high performance cameras and personal services through travel, tourism, shopping, fitness … Not with a war on the volume of personal data collected through these functions and & # 39; r use of such data.
"The market has reached a level that needs to be offered, for added value. Apple, the perfect model of this trend, is trying to be less dependent on hardware and devices," according to Roberta Cosa, a Gartner analyst.
Founder of the Future Today Foundation, Amy Webe predicts in its annual report on technology trends in 2018 "that the end of smartphones will start."
It provides a change to related "invisible" objects: headphones equipped with receivers and loudspeakers, rings and bracelets that can detect movements, associated glasses. "These gadgets will forever change our Relationship to the world by introducing humanity to the "reality-reinforced" reality, has been modeled by artificial information.
Other analysts believe these devices will not delete smartphones, but they will support them.
"There will be a connection to the various devices, as the shows show, which will remain connected to the smartphone for a few more years. It will continue to be a bridge between different countries: work, home, car etc. ", according to Thomas Hasson, vice president and analyst at Forrester.
"As far as watch, glasses, headphones or even clothing" more dumped "and clever, we will move from touch to voice, and then the smartphone will" disappear "in the sense that it will not come out of the pocket or bag. But there is a slow change that will take at least 5 to 10 years to do, let alone the time that it must be adopted by the mass, "Roberta Koza summarizes.
"The smartphone market has the resources to continue with growth for many years," said analyst ABC Research David McKuin.