The analysis showed that the components of the iPhone 12 cost $ 373, and the iPhone 12 Pro – $ 406. In the US, the iPhone 12 starts at $ 800, and the iPhone 12 Pro costs at least $ 1,000. The price difference for these models is $ 200, and the price of materials is only $ 33.
In Lithuania, the iPhone 12 costs about 930 euros, and the iPhone 12 Pro – 1180 euros. So the difference in price is even bigger, 250 euros (about 300 US dollars).
Excluding the cost of marketing, logistics, packaging, software development, etc., Apple earns about $ 593 on the iPhone 12 Pro, but, of course, the actual amount is much lower.
Most components are supplied by South Korean manufacturers, which is 26.8%. material prices. Second place – 21.9 percent. the result belongs to American manufacturers. Places continue to be distributed by companies from Japan, Taiwan and China (13.6%, 11.1% and 4.6%).