Even with the conflicts and conflicts he has in Buenos Aires, Argentina is the country where Uber has the highest growth rate worldwide. In the company they point out this fact and not only do they see a huge opportunity to extend their penetration in the local market, but they are already developing a strategy for leaving more cities and adding benefits o platform.
The technology was held at its headquarters in San Francisco, United States, a meeting for Latin American media among those who were Clarin, where he anticipated his plans for the region and gave his position on the future of urban mobility. There, it happened that Argentina had already had direct and higher conversations with them at least ten cities of different sizes to carry their services.
Uber's communications manager for the Cone De, Juan Labaqui, before the consultation of this newspaper, confirmed: "There is a very good dialogue and Higher conversations with the regions of Córdoba, Santa Fe and the North West region. Our goal is to grow and the commitment is to provide a service that people want and worth it. "
César Randolfo, Uber driver in Mendoza capital, where the platform operates since the end of October. Llun Delfo Rodríguez
In the company they prefer not to talk about times and intentions First, to achieve in every place that law frames its operation, as it happened in Mendoza.
In that line, there are already several cities that are able to evaluate possible regulations at a legislative level. "Puerto Iguazú, Posadas, Rosario, Jujuy, Córdoba, Buenos Aires province and recently Moreno, who asked us for information about our services there and we will provide them, "said Labaqui. These are not simple arguments, because of the usual opposition of taxi drivers and taxi drivers against the company.
The numbers that the company are showing from & # Province of Cordoba Although they still do not work there, they are surprising and reflect the potential. She has 120,000 people enrolled in the bid that made him 40,000 trips with Uber where he's serving. Also, there 25,000 registrants as potential drivers.
In Puerto Iguazú there is a specific case, that it could accelerate the times: On the other side of the border, in Foz Brasil, the app already works and is used extensively by tourists who visit the falls. Labaqui says: "Puerto Iguazú is very interested because in Foz we are already very integrated cities".
The "Mendoza model"
The idea of the company in the new places is to follow the actions taken in Mendoza, which they consider and "model model" experience. There, specific regional legislation, Mobility Law, The first regulation in Argentina recognizes transport between private companies through platforms as a new category, different and complementary to those that already exist.
This shows how she expands her business. As well as traveling by car, its basic provision has to be enabled in the city of Mendoza and its surroundings on October 25, In December he will launch Uber Eats, his food in his home.
In December, the company will add its Uber Eats presentation service in Mendoza. This is the first place in Argentina to get.
They state that the order reaches a maximum of 30 minutes and that everything is done by the application: the user first selects the restaurant, then chooses the food and supply. The system, which analyzed in Argentina, is already present in 350 cities in 36 countries.
Buenos Aires is another story. This is where the Uber organized a portal to Argentina in April 2016, but without creating a consensus or waiting for a regulatory framework. Along with the violent reactions of the taxi drivers, the conflict with the government of Buenos Aires, which through the Legislation reinforced the penalties for drivers who considered them illegal, seemed to prevent the possibility that the platform would add services in the short term.
Protest of taxi drivers against Uber in front of the Buenos Aires Legislation, this month. Photo Luciano Thieberger
In the company admit they are wrong with the way to reach Capital and from Mendoza they applied another policy, according to the time that happened worldwide with the modes since the assumption of the new CEO, Dara Khosrowshahi, just over a year ago.
Dara Khosrowshahi, Uber's current global Chief Executive, in May this year during a technology fair in Paris. AFP photograph
At this time, more than a million people they move with Uber in Buenos Aires and Conurbano: Each week between 2,500 and 3,000 drivers are being implemented, while 45,000 users ask for their first trip. In Mendoza, meanwhile, in less than a month there More than 65,000 people have registered in the app.
With these figures, Argentina is one of the countries in Latin America where the technology It's giving more focus to expand. In fact, it expands its operations team and from local offices they are already dealing with Chile and Uruguay.
No more than just walks
"The potential for us to offer a lot more in Argentina is. It has large cities with traffic congestion problems and different needs, and we want to be part of the answer," a diagnosis of a cattle manager in San Francisco.
That "answer" more than many what the offer offers at a local level today. At the company headquarters they were showing them The latest proposals to make the most of urban travel, which are already relevant in the United States.
Rachel Holt, who is responsible for the New Mobility area, highlighted their best to be a car-alone company to become multi platform which aims to make dynamics of cities more efficient.
"We have bikes, scooters (electric skiers), food supply … It's just combine as an alternative to mobility, "he said. They are also moving forward with their future developments after 2020: autonomous vehicles (without driver), presenting food with drones and even cars.
Skateboard or electric scooters are already seen in cities in the United States.
The most concrete: for 2019 they intend to develop an aggressive expansion strategy in Latin America from their school electric bikes to rent from the brand Jump, the start that bought Uber six months ago in about 200 million dollars.
Unlike conventional bikes, They have electric motors that help the pedals and reduce the effort. For now they are in 10 US cities at a cost of two dollars for 30 minutes, although they explain that the price will adjust to every new market.
On the San Francisco side, Parking Jumping bikes are waiting for users.
Jumper's founder Ryan Rzepecki noted that around 10 daily journeys are made per unit and the average routes of four kilometers. In San Francisco it's been seen locating in the backbacks that wait for users and also penetrates through different neighborhoods.
Holt predicted that they intended to take them in the beginning of 2019 to Mexico City, where they will compete with other brands that have already started & experience. They also refer to Brazil. And Argentina? They consider it as a market "Interesting and possible". Although they do not put deadlines, it seems that she is currently coming to.