Hello, Sunshine, a media company founded by Reese Witherspoon, launched by children and animated units headed by Nickelodeon veterinarian Claire Curley.
The unit will create content for a younger audience at the age of 3-5 years and 6-9 years, "the light shines where the girls are now and helps them determine their way forward," the company said. In her new role, Curley will develop content for animated children, and will launch products aimed at preschool and junior high school.
The company also introduced Zoe Ferburn as the head of brand partnership, expanding its working relationships with the company as a consultant developing originals and integrated marketing programs. Curley and Fairbourn are based in Los Angeles and will be notified by Sara Harden, CEO of Hello Sunshine.
"As we continue to grow as a company, we are excited to expand our content offerings to reach the leaders of our future and expand the opportunities of young girls through entertainment," Harden said in a statement. "Claire and Zoey are extraordinary leaders whose decades of achievement are the perfection we seek for Hello Sunshine. As Claire leads a new venture and Zoe, a full-time affiliate to lead the Partnership with the brand, we look forward to the wide experience they bring when we continue to review industry standards through an inclusive and representative story.
Lately, Kerry has served as senior vice president of franchising animation at Nickelodeon, after having started her ten-year tenure as director of digital content development and production. There, she built a digital production unit that developed and produced content in interactive, live and animated formats. The series that emerged through the block includes "Baby Adventures of Danger" and "Welcome to Wayne". Prior to that, Curley was a producer and sesame, where her contributions to The Electric Company led to Emmy's Day Award for a prominent child. Series 2012
"Launching children and sharing the animation with an extraordinary team at Hello Sunshine is a dream," said Curley. "I am very pleased to expand my mission, protect women's voices and expand opportunities and inspire young audiences through history."
Fairbourn recently watched the integration of films and television and advertising campaigns, as well as TWC and Dimension licensing for Weinstein. Previously, she created and managed the largest corporate integrated marketing activities Relativity Media and developed opportunities for content for the company's brands.
"Over the past few months, I have had the opportunity to feel the exceptional dedication and affection of the Hello Sunshine community," Fairbourn said. "I am very pleased to join the team full time and continue to build strategic partnerships with similarly passionate brands that are in line with our goals."